Alfred Hitchcock explained the term MacGuffin in a 1939 lecture at Columbia University in New York City:

It might be a Scottish name, taken from a story about two men in a train.

One man says, ‘What’s that package up there in the baggage rack?’

And the other answers, ‘Oh that’s a MacGuffin.’

The first one asks ‘What’s a MacGuffin?’

‘Well’ the other man says, ‘It’s an apparatus for trapping lions in the Scottish Highlands.’

The first man says, ‘But there are no lions in the Scottish Highlands,’

and the other one answers ‘Well, then that’s no MacGuffin!’ So you see, a MacGuffin is nothing at all.

We create, buy, collect, use, and fantasize about objects. I believe there is power in every object, which is sensed by our subconscious. MacGuffin is a plot device in fiction that triggers the plot, moves the protagonists, and starts the actions. In fiction it is apparent to understand the power of the MacGuffins, but how can we define MacGuffins in our reality?

To become a driving force is a project, where objects are created with an objective to become MacGuffins of our reality. MacGuffins can be the most ordinary objects we come across, but the method of creation, the found materials, the manipulation of reality in a form of an object and the traces the objects carry start to trigger our mind, bring our curiosity out, raise questions, tell stories, start our fantasy, become our obsession but all in all they become the driving forces in us.