Presenting materials in different and unexpected perspectives is an ongoing objective in the work of Amsterdam based designer, Zsofia Kollar. Zsofia’s idea of the design-discipline is not fixed but in flux. Her work intrigues, playing with the tension between art and design, showing a keen sense of humor while questioning the human mind. Her quest to understand the relationship between objects and their context blurs the line between fiction and the realm of our reality. There is an interesting and strange uncanniness in her work, which not only reveals the secrets of existing materials and objects but also investigates scenarios of future and fictional behaviors. Zsofia’s practice based on designing highly ambiguous objects that merge reality and imagination. The seemingly every day and inanimate turn into biomorphic objects, that questions the politics of human interaction and society at large. Triggered senses, surprise encounters and the belief that sometimes the truth is stranger than fiction sums up her cross-disciplinary practice with its inherent poetics and subtleties of her work.
Studio Zsofia Kollar carries out both self-initiative and commissioned projects. The studio is interested in researching specific topics and based on its discovery presents ideas and concepts which later crafts into accessible projects for its clients. Recently the studio developed a project for the Dutch Military, previously it designed a prize for the LGBTQ community together with the Ministry of Education and Culture, it developed presentations for a non-profit trade association that is the global leader in advancing the drilling industry, IADC. The studio carried out production and conceptualization to site-specific projects at Mediamatic and at the Artis Royal Zoo of Amsterdam. Diversity and being able to comprehend any ideas from the conceptual phase to an accessible product or project are the driving forces of Studio Zsofia Kollar.
The studio is always open to discuss ideas and project proposals. Don't hesitate to get in touch.